- Apple’s Vision Pro headset was the buzziest gadget when it was released, but the excitement has fizzled.
- Apple lowered its sales projections as the $3,500 headset isn’t flying off shelves.
- It still looks cool, but I’m just not sure what you do with it? Please, tell me!
I don’t mean this at all in a shady way, but please, tell me: if you have an Apple Vision Pro and you’re happy with it and use it a bunch — what are you using it for?
The hype and anticipation surrounding the Vision Pro were off the charts. This was a whole new kind of product, and even skeptics were curious about what this new kind of face computer would be like. It had been kept tightly under wraps — we weren’t even really sure what the features would look like, or what they would be, or how it would work. When people finally got to try it out for themselves, it was an event — you could make an appointment at your local Apple store just to test it out.
There were viral videos of people wearing them in public, or while driving a Cybertruck (don’t do that).
I got to try it out a little when my colleague Jordan Hart was testing the Vision Pro for her review. It was undeniably very cool.
But Jordan found what it seems a lot of other people discovered after a while: Although it was really cool, she wasn’t sure what to do with it on a regular basis, and after a week, didn’t really find herself wanting to reach for it.
Apple has reportedly lowered its projections for the number of units it will sell this year to about 400,000. That’s not a great sign.
Reports on social media started trickling in about people returning their Vision Pros, saying that even though it was neat, it just wasn’t worth the $3,500 or more price tag for a device that felt like it needed improvement. The Verge reports that over on eBay, used Vision Pros are going for far less than sticker price.
It sounds like a lot of people are hoping there will be a next-generation version that will be much cheaper and do even more. I, personally, would not drop that much cash on a funsies device — even though I think it’s cool!
I generally like to think that I have a handle on how people are using personal tech, but in this case, I don’t actually know anyone in my life who has bought one of these and is a regular user. (I do have a friend who bought a Vision Pro and returned it).
But clearly, there are still plenty of people who use theirs regularly and are happy with it. Perhaps that’s you? I genuinely am curious about what Vision Pro lovers are doing with theirs.
Tell me what you do — gaming? Working? Watching movies? Do you use it for traveling, like on an airplane? Or mainly at home? Video chatting? After it’s been a few months, how have you adapted to it?
Seriously, tell me: knotopoulos@businessinsider.com, or drop a comment on social.
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