Nitin Gupta, founder of QRCodeChimp. He’s a technology leader with over two decades of technology development and management experience.
Retail brands adopt various marketing strategies to reach a broader customer base and sell more products. Some run online campaigns, some use newspaper ads and some use massive billboards.
Another strategy that can be highly effective is using a product QR code.
A product QR code lets you send customers to a product catalog page when they scan the code from their phones. The page contains a list of products with purchase links, allowing consumers to easily discover and buy your best products.
Here’s how retail brands can use product QR codes to increase product sales.
What Is A Product QR Code?
A product QR code is a type of QR code that sends users to a product catalog page. The page contains a list of products with the average rating and buy button for each product.
Moreover, the page is typically customizable and allows you to include additional information as needed.
While the page components can differ from provider to provider, here’s the information a typical product page should have.
• Product images and videos
• Links to product pages
• CTA buttons
• Website URLs
• Social media profiles
• Testimonials
• Team contact information
How To Use A Product QR Code
Regardless of what type of products you sell, you can use product QR codes to share product information and increase sales.
Let’s say you sell office furniture, like chairs, desks, cubicles, workstations and so on. The product page can serve as a brochure for your collection.
For instance, you can list your best-selling products on the page, including their pictures, ratings and purchase links. Additionally, you should provide a link to your online store where customers can view the entire product collection.
You can also provide your team’s contact information so that consumers can reach out to you if they have any questions. Be sure to include your brand’s social handles as well so that consumers can connect with you on social media.
This approach can be applied to all product categories, including electronics, home decor, apparel, self-care, and fast-moving consumer goods (FMCG).
Benefits Of A Product QR Code
Wondering why you should add product QR codes to your marketing strategy? Here are two major ways they can help.
Bridging The Offline-Online Gap
First, a product QR code helps bridge the gap between offline and online channels.
Despite the surge in online advertising, offline advertising is still inarguably crucial. Billboards, banners, posters and newspaper ads have massive reach and can help increase awareness and recall.
However, they lack one crucial element: action.
Unlike online ads, offline ads aren’t clickable and require manual effort from consumers to open a website or dial a phone number.
QR codes can address this problem. You can put a product QR code on your offline advertisements, and consumers can scan it to reach the product page directly.
Hence, the purchase process becomes easier and faster, which may help increase sales.
Creating A Dedicated Landing Page For Products
You probably already know that every advertising campaign needs a landing page. If you want, you can bring consumers directly to your website, but this has limitations.
You may bring them to the website homepage. But unless you’ve strategically designed your homepage to drive sales, you may be better off with a dedicated landing page.
That’s because you can design and customize the landing page as needed. Moreover, many QR code platforms provide a landing page builder as a part of the product QR code solution. This allows you to create a custom landing page without writing a single line of code.
Add your best-selling products on the page, along with a “Buy Now” button that takes consumers to the product page. Additionally, consider adding links to your website, social media pages and customer support options to provide a user-friendly buying experience.
How To Create A Product QR Code
A product QR code has two components—the QR code itself and a product page. Follow the steps below to create a product QR code.
1. Select any QR code generator you like.
2. Create the product page: Include all the product listings and other information you want to.
3. Create the QR code for the product page.
4. Share it with your consumers through offline advertisements and other channels.
You can usually create the page and QR code using the same platform.
Best Practices For Creating A Product QR Code
1. Choose the right platform: It’s important to select a robust QR code platform that allows you to create a product QR code and the corresponding product page without much hassle. (Full Disclosure: Our product allows you to do this, but you’re free to choose any platform you like.) Also, consider the pricing and quality of support to ensure your QR codes run smoothly and provide a positive ROI.
2. Make the product page descriptive and appealing: The product page plays the most important role in driving consumers towards a purchase.
Include all of the important details on the page, such as your best-selling products, purchase buttons, team information, contact details and so on. The UX of the page is also an important aspect to consider. Make sure that the order of the information is appropriate. For instance, if you want to promote a particular product, its images, pricing and purchase links should appear at the top. Below that, you can promote other products or your social media handles. Additionally, use relevant buttons wherever possible to make it easy for users to understand the page and take the needed action.
Also, use a lot of images and videos to make the page design more appealing.
Conclusion
In conclusion, a product QR code can be a valuable tool for introducing consumers to your brand, sharing product information and driving sales. You can use it to bridge the offline-online gap and bring offline consumers to online channels like your website and social media.
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