Jason Miller helps influential brands and celebrities create generational wealth with their businesses | CEO, Strategic Advisor Board.

When I first started my company, there was a lot I had to learn on my own, and a big part of that was learning how to allocate my time. It’s easy to pour yourself into your work when it’s your business; some people may even call it their baby. But you most likely didn’t get into entrepreneurship to be spending 80 hours a week working and having no free time to enjoy your hobbies and family time.

So, let’s talk about the different ways you can organize your time. With new technology and the number of apps we have at our fingertips to organize all aspects of a business, time allocation has become a lot more manageable. Here are some simple tools and techniques that can not only make your life easier but, in essence, save you time that you can reallocate to other areas of your life.

1. Use advanced CRM systems.

This is the biggest advice I give to entrepreneurs who are ready to take their business’ organization needs seriously. Customer relationship management (CRM) systems can help employees at every level of the organization become more efficient.

A good CRM system should provide real-time data that can help you make informed decisions faster. CRMs have dashboards that give an overview of key metrics and can be customized to your business’s needs at the time. You can use widgets to customize specific data like lead status, customer engagement and sales performances. You can also track your key performance indicators (KPIs), such as sales targets and conversion rates; I have found that as a business owner, it’s important to have a quick overview of what your numbers look like in your business.

CRMs also allow you to construct detailed customer profiles that include every part of their interaction history with your company, such as emails, calls and social media interaction. It’s also important that you set up your CRM to record the customer’s purchase history, including dates of specific items bought. Segmentation tags can help you organize customers based on their behaviors and demographics, which are useful for crafting personalized communication like emails. You can also use a CRM to automate your marketing by using drip campaigns to send pre-written emails based on real-time customer interactions. This can allow you and your team to save time instead of having to write new emails daily or weekly.

Another important part of a good CRM system is the automation engine that automates your workflow and processes. Lead scoring is an example of how you can prioritize specific leads. For example, if you set predetermined criteria that lets the CRM automatically indicate whether a lead is likely to convert, you can focus on those leads first. If you have a limited amount of time, this is a great way to direct your focus.

When you’re first starting out, you might not focus your attention on CRM systems. However, I believe that the sooner you do, the easier it will be for your business to stay organized, especially as you grow to have more employees and customers.

2. Leverage AI management tools.

AI management tools help automate task prioritization so you don’t need to put your time into organizing tasks for you and your employees. These tools can also help with setting deadlines and reminders and showing when you’re dangerously close to approaching a deadline. Smart scheduling has been a game-changer in organizing my calendars with my team to avoid conflicting appointment times. This can also save you time when trying to figure out what day to schedule events and meetings. These tools have come a long way from having to ask everyone’s availability and manually choose a day that works for everyone.

3. Use one communication platform.

By using one platform for all of your employees’ communication needs, you can achieve real-time communication between various teams. This can lead to faster collaboration and less time everyone spends communicating back and forth by email. Organize groups or different projects so that the correct people are a part of the conversation, and use polls and surveys to quickly get your employees’ feedback and input. As a business owner, you need to make sure everyone in the organization stays informed and up to date as information changes and things shift in your company. Containing all communication on one platform can contribute to faster decision-making processes, which are important for any entrepreneur.

I have found that the bigger the organization and the more complex its needs, the more likely you’ll want to pay for an upgraded software. However, there are many time-saving tools available right now—both free and paid options—so I am confident there will be one or more that match your organization’s needs. By using advanced CRM systems that provide real-time data, AI management tools to help you prioritize and schedule, and a unified communication platform, you can save time for not only yourself, but your team, as well.

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